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The FOUR most commonly asked questions by Jewellers on GOOGLE are;
1. How do you start selling jewelry on Instagram?2. Can you sell jewelry on Instagram?3. How do you get the best content on Instagram?4. How do I customize my Instagram feed?
The only constant in Instagram content marketing and strategy is CHANGE. The jewellery market over the past 5 years, in particular, has been revolutionised by Instagram.
The demand for jewels is higher than ever, with Influencers, Celebrities, and regular folk flashing their bling to hundreds of thousands of followers daily. When the rich and famous get engaged, the first exclamation is “SHOW US THE RING”.
So what does this guide cover?
Chapter 1: QuestionnaireChapter 2: The Fundamentals Of Jewellery - What Do People Want To See? Your Product & Content Mix Breakdown OnlineChapter 3: What You Need To Establish As A Brand - AUDIT TIME!Chapter 4: Set-Up Your Instagram Page The Right Way Bio, Highlights, Feed, Reels & LivesChapter 5: How To Share Content Copy, Hashtags, Call To Action, Graphics + Examples & Videos + WhyChapter 6: Seasonal Content Calendar & Talking PointsChapter 7: How To Capture Content - Mix It Up! Ring Light, Backdrop & PropsChapter 8: How To Share Content EffectivelyChapter 9: How And WHEN To Use Influencers & WHYChapter 10: ENGAGE ENGAGE ENGAGE